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Category Archives: Marketing

Shameless Self Promotion

By David Gray | Published: December 6, 2010

With the publication of the Finance Arts Guide to Nonprofit Cash Flow I have been out and around promoting the book.  I am thrilled to have been asked by the Geraldine R. Dodge Foundation to submit a guest blog article which you can access here. I also recently appeared on the internet radio program, the Not [...]

Also posted in Arts, Nonprofit Finance, Nonprofit Governance | Comments closed

Measuring What Matters in the Arts

By David Gray | Published: June 17, 2010

One of the great challenges in arts management of the last decade has been the increasing interest in assessment. Many funders and rating organizations are trying to figure out how to measure whether an organization is effective at what they do. One common comment on assessment is that we “measure what matters.” I’m not sure [...]

Also posted in Arts, Arts Participation, Assessment | Comments closed

I want to play too!

By David Gray | Published: May 20, 2010

No, this is not the refrain of a young sibling just itching to get in the game… it is perhaps the future of the arts. The divide between professional artists and amateurs is increasingly blurred and more and more people want to participate in the arts, not passively, but actively. Just because you chose to [...]

Also posted in Arts, Arts Participation | Tagged Arts Participation, Baltimore Symphony Orchestra, Marketing | Comments closed
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